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Vincit Logo
Example image of the Laas MVP
Vincit - Laas
About the Company
Vincit Oyj is a Finland-based digital service provider offering end-to-end solutions from consulting and design to software development and maintenance. Operating internationally with subsidiaries in Finland and the U.S., its clients include large and mid-sized companies across various industries, as well as public sector organizations.
Project Overview
In 2019, I joined Vincit as a summer intern and became part of the LaaS team. Originally developed as an internal HR platform, LaaS began attracting external interest, prompting the team to evolve it into a market-ready product. Later rebranded as Guidin, the platform empowers employees by offering personalized tools and support, encouraging cross-team collaboration and self-driven development in the workplace.
2019
Tampere, Finalnd
Tools:
Sketch
Illustrator
After Effect
Case Study: Laas
My Role
I contributed to the early-stage UI development of a new product, helping shape its visual foundation from the ground up.
My responsibilities included:
Establishing the overall visual style and direction for the product.
Designing UI assets and reusable components for the design system.
Creating UI animations using After Effects to enhance interaction design.
Designing the UI for a mobile companion app.
Collaborating closely with UX researcher and developers in an agile workflow.
Translating wireframes into polished, functional interfaces using Sketch.
Context
When I joined the LaaS team, the product was in its early stages—based on an internal tool and a basic wireframe. My role was to translate that framework into a cohesive and visually engaging UI for both the main platform and its companion app, while also designing cross-platform components to ensure a consistent user experience.
Shaping the Product Aesthetic
I was responsible for defining the product’s visual style and designing UI assets using Sketch and After Effects.
Leveraging the Atomic Design system, I created scalable components, especially important for admin users managing complex, data-heavy tasks.

Working in an agile environment, I collaborated closely with UX researcher and developers to ensure consistency and usability. Once designs were approved, we reviewed them in handoff meetings and delivered final assets via Zeplin for smooth implementation.
Laas Companion App
I led the UI design for the LaaS companion app, created to help employees monitor their well-being.
Aiming for daily usability, I kept the interface clean and simple, infused with a hint of playfulness to make the experience feel approachable, friendly, and motivating.
What I learnt
This project strengthened my skills in scaling a component library within a design system.
It also deepened my appreciation for agile collaboration, highlighting how cross-functional teamwork drives effective, user-focused design.
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